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“The Human Side of Wealth — Guidance for Life, Not Just Money.”

What We Do

 

Gain clarity and confidence in life’s biggest financial decisions — no products, no sales, no hidden agendas. Just a professional ally, 100% on your side. â€‹Whether you want to grow your income, spend with purpose, secure your future, or find peace of mind, we’ll guide you with structure and support — never by selling you something.

“I don’t manage your money. I help you reclaim your power. I’m here when it matters most — no conflicts, just clarity.” — Steve Conley, BSc FCII APFS, Holistic Wealth Planner™, Chartered Insurer & Chartered Financial Planner.

Facing a Major Life Change?

You’re financially capable — but life has become complex. Divorce, inheritance, redundancy, burnout, new beginnings — whatever the transition, you don’t want a sales pitch. You want someone on your side. That’s what we do. We offer holistic, human-centred coaching to help you make sense of your next chapter, rebuild confidence, and restore control.

How It Works

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Choose Your Path

Planning My Life™ (PML) - Do It Yourself

For individuals who want to plan their own lives

PML gives you the tools to create your own GAME Plan™ with step-by-step guidance, templates, and digital resources — so you can design a life aligned with your values and goals.

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Your life, your plan. Empower yourself with the GAME Plan™.

​Financial Life Coach™ (FLC) - Done With You

​For individuals who want guidance

​Led personally by Steve Conley, this coaching programme gives you one-to-one support as you build your GAME Plan™. Together, we’ll turn your goals into a practical roadmap from confusion to clarity and empowerment.

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Guided coaching to turn your life plan into reality.

“From start to finish, Steve has delivered an exceptional service and experience. He guided us through the exploration and development of our life plan, detailed cash flow modeling, and financial strategy. Steve’s transparent, fixed-fee approach provides unbiased, expert, and actionable advice. I highly recommend his critical, value-adding services for anyone seeking top-notch financial planning.”

Ian M - UK

Stay in the loop

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— because confidence grows with knowledge.

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Financial Life Coach™ together with the Academy of Life Planning Limited are the data controllers of any personal data you provide to us. For further information on our uses of your personal data, please see the  Academy of Life Planning's privacy policy.

Contact

Address

Steve Conley

Financial Life Coach™

9 Franklin Way

Spilsby

Lincolnshire

PE23 5GG

Email

steve@finlife.coach

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Phone No.

07850 102070

Thanks for submitting! Please allow up to two working days for my response. Opening Hours: Monday to Friday, 9 am to 5 pm, in the UK, except for Bank Holidays.

Contact Us
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AoLP Approved 02/04/2025

Financial Life Coach™ (FLC) is an appointed representative of the Academy of Life Planning™ (AoLP). We operate exclusively under AoLP to provide Holistic Wealth Planning™ services, as detailed on the Academy’s website.

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Disclaimer: Educational Financial Services Only

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Financial Life Coach™ is a trading style of The Academy of Life Planning Limited, registered in England and Wales (Company No. 8016568). We provide educational financial services, not regulated financial advice, which means we are not overseen by the Financial Conduct Authority (FCA) and do not hold FCA registration.

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All the information on this website is for educational purposes only and is not professional financial advice. Our goal is to help you improve your financial understanding and make informed decisions, in line with FCA guidelines (PERG 8.26.2) and the Financial Services and Markets Act 2000. These laws clarify that educational services like ours don't require FCA regulation, as we do not promote or advise on regulated financial products.

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We operate under the protection of UK consumer laws, including the Consumer Protection from Unfair Trading Regulations 2008, the Consumer Protection (Amendment) Regulations 2014, and the Digital Markets, Competition and Consumers Act 2024. These laws are enforced by the Competition and Markets Authority, ensuring our clients are well protected. It’s worth noting that these protections may differ from those provided by FCA-regulated firms.

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If you're looking for regulated financial advice specific to your circumstances, we recommend speaking to an FCA-regulated financial adviser. If you have any questions about what we offer or how our services align with consumer protection laws, feel free to read our terms and conditions or contact us directly.

 

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