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Sheepdogs, Wolves, and the Great Professional Unity Parade

Writer's picture: Steve ConleySteve Conley

In the tangled world of financial advice, it seems the wolves have decided it’s time for a little pep talk with the sheepdogs. You know, those stalwart protectors of the flock, tirelessly ensuring the wolves don’t overstep their bounds. But here’s the twist: the lead wolf has graciously taken it upon himself to remind the sheepdogs that they’re all canines at heart. And what do canines need more than anything? A united front, of course!


Tom Hegarty, the self-appointed spokesman for this lupine coalition and partnership director at M&G Wealth, has issued a call to arms—or rather, a call to silence. The age-old debate over whether independent advice is superior to restricted advice must, in his wise opinion, come to an end. Why? Because apparently, the spirited discussions that shape the very integrity of the profession might just scare off the fresh, eager-faced pups contemplating a life as wolves in sheep’s clothing.


It’s a curious plea, really. Hegarty suggests that all this “bickering” among advisers on social media and other platforms is simply not a good look. You see, to the wolves, perception is everything. And heaven forbid the public, or worse, the next generation of wolves—sorry, financial advisers—catch wind of any internal disagreements. After all, nothing says “trust us with your life savings” quite like a profession that keeps its dirty laundry firmly out of sight.


One Size Fits All… or Does It?


In Hegarty’s world, advice comes in all shapes and sizes, much like wolves do—whether they’re lounging in the restricted pastures or roaming the wide-open fields of independence. His point? We need all kinds of advice because everyone’s needs are different. It’s an interesting way to sidestep the real issue, isn’t it? By framing the debate as a matter of personal preference, the nuances of thorough market research versus streamlined convenience are conveniently glossed over.


Sure, restricted advisers can “probably” deal with more clients thanks to their “more simple” propositions and “streamlined technology.” Meanwhile, those pesky independent advisers, with their cumbersome whole-of-market research, might be bogged down by the tedious task of actually finding the best options for their clients. But hey, both models meet the same "product selling" regulatory requirements, so why quibble over the details?


Professionalism, Advocacy, and Other Fairy Tales


Hegarty’s solution to the profession’s woes? Stop the one-upmanship, polish that halo of professionalism, and for goodness’ sake, show some pride in what you do! He assures us that no adviser wakes up in the morning with the intent of (eating sheep, sorry ...) shortchanging their clients. It’s just a matter of how they go about it, really. Professional integrity, he argues, is the bedrock of the industry—so long as we ignore those pesky TikTok influencers giving unregulated advice. After all, it’s tough to be both compliant and trendy these days.


But perhaps the most telling part of Hegarty’s sermon is his call for advisers to start seeing themselves as heroes in the financial saga. He laments that advisers at family barbecues tend to downplay their work, brushing it off as “just finance.” Well, no more! It’s time to rewrite the narrative, to stand tall and proud (without dropping the fleece, perhaps), and to remind everyone that, despite the occasional misselling scandal (what's a few scandals every year, even this year, between friends), financial advisers (the ones with the license to sell) are the unsung saviors of our financial aspirations.


In conclusion, as the wolves and sheepdogs (the financial planners without licenses to sell) are urged to hold paws and present a united front, one can’t help but wonder who this charade is really for. Is it about genuinely improving the industry (oh, sorry, I meant to say profession), or is it just another attempt to maintain the status quo while keeping the next generation of wolves in line? Either way, the debate rages on—just, you know, maybe not so loudly. After all, appearances matter.

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